Web Design

Grupo López-Rosa

A full digital ecosystem for Mexico's leading Yucatán real estate group — public site, investor tools, and an internal advisor portal in one place.

Merida, MX 2024 4 months #Web Design & Development #Custom Admin Area

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Challenge

One group, six brands, zero shared system

Grupo López-Rosa manages six distinct real estate brands — Distrito Conkal, Almaviva, Terraviva, DAM, CO-IN and Custó — each with its own developments, pricing, and sales advisors. Before this project, there was no single place for prospective investors to explore the group's full portfolio, and no internal system for the advisor network to track construction progress, commissions, or brand materials.

Solution

One public site, one advisor portal, six brands united

We built a public-facing site that presents all six brands and their individual developments (from beachfront lots in Telchac to the mixed-use DAM arts district in Mérida) under one cohesive, trustworthy identity — then paired it with a private Advisors Area: a dashboard where the group's sales network can browse every brand, track construction progress, download manuals, manage commissions, and look up contacts, all from one login.

Project

Key project's features

Multi-brand development explorer

A unified property browser lets prospective investors filter and explore every development across all six López-Rosa brands from a single site.

Private Advisors Area

A dedicated dashboard gives the group's sales network real-time access to brand assets, construction progress, manuals, and commission tracking.

HubSpot-connected CRM workflow

Advisor and investor inquiries flow directly into HubSpot, keeping the sales pipeline synced without manual data entry.

Grupo López-Rosa is one of the Yucatán Peninsula's leading real estate developers, operating six distinct brands across residential, mixed-use and beachfront developments. Holaloro was brought in to unify their fragmented digital presence into a single, trustworthy platform for investors — and to give their advisor network the internal tools they'd never had.

The public site organizes every development across all six brands into one explorable portfolio, while a private Advisors Area gives the sales team a real-time dashboard for construction progress, brand materials, commissions and contacts. Inquiries from both sides flow directly into HubSpot, keeping the entire sales pipeline in sync.

6 brands unified under one digital platform

21+ active developments made explorable for investors

100% of advisor operations centralized in one portal