Analytics & Reporting

Most marketing dashboards are full of numbers and empty of answers — traffic went up, but nobody can say why, or what to do about it next month.

A number without attribution is just trivia. It doesn't tell you what to do differently.

We set up tracking across your website and marketing channels, tie revenue back to the channel that actually earned it, and build dashboards your team will open — not a report that gets skimmed once and forgotten.

The reporting doesn't just describe what happened. It tells you, in plain language, what to do next.

Our process

How we work

1. 01

   Audit & strategy

   We assess what's working, what isn't, and build a strategy around your actual goals.

2. 02

   Plan & setup

   We set up campaigns, tracking, and content calendars so everything is ready to run.

3. 03

   Execute & optimize

   We run the work day-to-day, testing and adjusting continuously to improve results.

4. 04

   Report & scale

   You get clear monthly reporting, and we double down on whatever is driving the best results.

Clear Dashboards anyone on your team can read

Attributed Revenue tied to the channel that earned it

Monthly Actionable insights, delivered on schedule

FAQ

Common questions

• How do you track ad conversions and ROI?

  We set up proper conversion tracking before spending a single euro — Google Tag Manager, GA4, Meta Pixel, and server-side tracking where needed. You'll see exactly which ads drive leads, sales, and revenue.

• Do you set up analytics tracking from scratch?

  Yes. We configure GA4, Google Tag Manager, and event tracking tailored to your conversion goals. We also audit and fix broken tracking on existing setups — bad data leads to bad decisions.

• How do you report on social media performance?

  Monthly reports covering reach, engagement rate, follower growth, link clicks, and top-performing content. We translate the numbers into plain language so you know what's working and what we're adjusting.

• Can you build a custom dashboard so we can track everything in one place?

  Yes. We build live dashboards in Looker Studio, Power BI, or directly in your platform of choice — pulling data from your website, ads, CRM, email, and social media into a single view.

• What metrics do you track and report on?

  We focus on metrics tied to your goals — traffic, conversions, lead volume, cost per acquisition, and ROI. Not vanity metrics. Reports are delivered monthly in plain language, no jargon.

• What data do you need to get started with analytics?

  We work with whatever you have — CRM data, sales records, website analytics, marketing spend, or operational data. We assess data quality and volume in discovery and tell you honestly what's possible with your current data set.