Web Design

ARP

A calm, trustworthy redesign for an energy-efficiency company helping Italian homeowners cut bills with heat pumps and solar.

Italy 2025 3 months #Web Design & Development #Logo & Visual Identity
Challenge

Energy renovation is confusing — the website needs to make it feel simple

Heat pumps, solar panels, insulation, subsidies: ARP's services span the full energy renovation journey, but that breadth can overwhelm homeowners who just want lower bills. ARP needed a site — and a visual identity — that made a technical, multi-step process feel approachable, trustworthy and easy to start.

Solution

A guided path from calculator to installed system

We built ARP's site and brand around a single, obvious next step: an intelligent configurator that estimates a home's ideal heat pump or solar system in minutes. From there, the site walks visitors through ARP's five-step process — from technical evaluation to installation to subsidy management — so the offer never feels like a black box.

Project

Key project's features

Smart heat pump configurator

An interactive calculator estimates a home's energy class and recommends the right heat pump system in minutes, no phone call required.

Five-step process, made visible

From technical evaluation to subsidy management, ARP's full service journey is laid out step by step so nothing feels hidden.

Trust-building brand system

A refreshed visual identity and testimonial-driven layout reinforce ARP's 30+ years of experience at every touchpoint.

ARP Energía helps Italian homeowners reduce their energy bills through heat pumps, solar panels, insulation and window renovation — a broad, technical offering built on more than 30 years of experience. Holaloro redesigned both ARP's website and its visual identity to lead with a single clear action: an intelligent configurator that estimates the right heat pump system for a home in minutes.

From there, the site walks visitors through ARP's five-step process — evaluation, technical visit, installation, subsidy management, and maintenance — reinforced by real client testimonials and a refreshed brand system built for trust.

30+ years of energy efficiency experience communicated clearly
5 step process visualized from quote to warranty
10 yr warranty highlighted to build trust at first visit
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Which form submitted this lead — set automatically by each form (e.g. 'contact-simple', 'onboarding').

Full URL of the page the form was submitted from. The contact section sits on almost every page, so this is what tells you which one converted. Set automatically by a hidden field in the form.

First page of the visitor's session, captured on their first page view. Answers 'how did they enter the site', which is not the same as where they submitted.

External referrer at the START of the session (Google, LinkedIn, a directory). Empty means direct traffic or a referrer the browser withheld.

Campaign parameters, captured at session start like the referrer. Empty for organic traffic.

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Have a project to discuss?

Emanuele
Sales & Management emanuele@holaloro.com

Have a partnership in mind?

Davide in
CEO, Founder davide@holaloro.com