Web Design

ARP

A calm, trustworthy redesign for an energy-efficiency company helping Italian homeowners cut bills with heat pumps and solar.

Italy 2025 3 months #Web Design & Development #Logo & Visual Identity

Challenge

Energy renovation is confusing — the website needs to make it feel simple

Heat pumps, solar panels, insulation, subsidies: ARP's services span the full energy renovation journey, but that breadth can overwhelm homeowners who just want lower bills. ARP needed a site — and a visual identity — that made a technical, multi-step process feel approachable, trustworthy and easy to start.

Solution

A guided path from calculator to installed system

We built ARP's site and brand around a single, obvious next step: an intelligent configurator that estimates a home's ideal heat pump or solar system in minutes. From there, the site walks visitors through ARP's five-step process — from technical evaluation to installation to subsidy management — so the offer never feels like a black box.

Project

Key project's features

Smart heat pump configurator

An interactive calculator estimates a home's energy class and recommends the right heat pump system in minutes, no phone call required.

Five-step process, made visible

From technical evaluation to subsidy management, ARP's full service journey is laid out step by step so nothing feels hidden.

Trust-building brand system

A refreshed visual identity and testimonial-driven layout reinforce ARP's 30+ years of experience at every touchpoint.

ARP Energía helps Italian homeowners reduce their energy bills through heat pumps, solar panels, insulation and window renovation — a broad, technical offering built on more than 30 years of experience. Holaloro redesigned both ARP's website and its visual identity to lead with a single clear action: an intelligent configurator that estimates the right heat pump system for a home in minutes.

From there, the site walks visitors through ARP's five-step process — evaluation, technical visit, installation, subsidy management, and maintenance — reinforced by real client testimonials and a refreshed brand system built for trust.

30+ years of energy efficiency experience communicated clearly

5 step process visualized from quote to warranty

10 yr warranty highlighted to build trust at first visit