FAQ

Everything you need to know

Straight answers about how we work, what we build, and what to expect when you partner with us.

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  • Do you need brand guidelines to start a design project?

    Branding

    Brand guidelines help a lot but aren't always necessary. If you have existing materials you like, we can derive a working style from those. If you have nothing, we'll make design decisions that are consistent and can seed a future brand system.

  • What's the minimum budget you work with?

    Marketing

    We generally recommend a minimum ad spend of €1,000–1,500 per month to generate meaningful data and results. Below that, the feedback loop is too slow to optimise effectively. Our management fee is separate from your ad spend.

  • What types of shoots do you offer?

    Branding

    We cover personal branding portraits, team and office photography, product shoots, and event coverage. We also offer video for social content, testimonials, and brand reels.

  • Can you migrate my existing store to a new platform?

    Web Design

    Yes. We handle full store migrations including products, customer data, order history, and SEO redirects so you don't lose rankings or data in the process.

  • Can the AI communicate in multiple languages?

    AI Solutions

    Yes. We build multilingual AI assistants that detect the visitor's language and respond accordingly. This is one of our strengths given our trilingual background — English, Spanish, and Italian are fully supported out of the box.

  • Can you connect my store to my inventory or ERP system?

    Web Design

    Yes. We integrate with a wide range of inventory management, ERP, and fulfilment systems via API. Whether you're on a standard platform or need a custom connection, we'll make your systems talk to each other.

  • Is your content strategy SEO-driven?

    Marketing

    Yes, where it makes sense. We research keywords and search intent before planning any content, so every article or page has a job to do. Good content serves both readers and search engines — we don't sacrifice one for the other.

  • Can you build automated reporting into the CRM?

    AI Solutions

    Yes. We build dashboards and automated reports inside your CRM or connected tools so your team always has a live view of pipeline, conversion rates, and revenue — without manual data pulling.

  • How do you ensure emails land in the inbox and not spam?

    Marketing

    We configure SPF, DKIM, and DMARC authentication, warm up new sending domains properly, maintain healthy list hygiene, and write content that avoids spam triggers. Deliverability is built in, not bolted on.

  • How many logo concepts will I receive?

    Branding

    We present 2 to 3 distinct concepts based on your brief. We find this keeps decisions focused. From there, we refine your chosen direction through 2 rounds of revisions.

  • Can the AI hand off to a human agent when needed?

    AI Solutions

    Yes. We build in escalation logic so the assistant hands off to your team when it hits a question it can't answer confidently, or when a lead reaches a certain qualification threshold. You stay in control.

  • Do you create the ad creatives or do we supply them?

    Marketing

    We create them. Copy, design, and video editing for ads are included in our management service. Ad creative is one of the biggest levers for performance — we test multiple variations continuously.

  • Can you build automated email sequences?

    Marketing

    Yes. Welcome sequences, nurture drips, abandoned cart flows, post-purchase series, re-engagement campaigns — we design and build automations that work while you sleep.

  • Does the omnichannel inbox connect to our CRM?

    Business Apps

    Yes. We integrate the inbox with your CRM so every conversation is logged against the right contact automatically. Your sales and support teams always have full context without manual data entry.

  • How much human oversight is needed once an agent is running?

    AI Solutions

    It depends on the task and your risk tolerance. We build agents with configurable oversight levels — from fully autonomous to human-in-the-loop for critical decisions. We recommend starting with more oversight and loosening it as the agent proves reliable.

  • Will my site work on mobile?

    Web Design

    Yes. Every site we build is fully responsive — designed and tested on mobile, tablet, and desktop. Mobile performance is a priority from day one, not an afterthought.

  • Which CRM and automation platforms do you work with?

    AI Solutions

    We work with HubSpot, Salesforce, Pipedrive, Zoho, and automation tools like Make, Zapier, and n8n. We also build custom API integrations when off-the-shelf connectors don't cover your workflow.

  • Can I automate responses on some channels while keeping others human?

    Business Apps

    Yes. You can mix automated and human handling per channel or per conversation type. For example, AI handles initial WhatsApp enquiries while your team manages Instagram DMs personally. You set the rules.

  • Can a PWA be listed in the App Store or Google Play?

    Business Apps

    Google Play supports PWAs directly. For the Apple App Store, we can wrap the PWA in a native shell using tools like PWABuilder. Both options are available depending on your distribution needs.

  • How fast can you turn around a design?

    Branding

    Standard turnaround is 3 to 5 business days for most deliverables. Rush projects are available depending on current workload. Contact us with your deadline and we'll let you know what's possible.

  • Which email platforms do you work with?

    Marketing

    We work with Mailchimp, Klaviyo, ActiveCampaign, and Brevo. If you already have a platform, we'll work within it. If not, we'll recommend the best fit for your list size and automation goals.

  • How do students pay for courses?

    Business Apps

    We set up one-time purchases, subscriptions, payment plans, and bundled offers. We integrate with Stripe and PayPal and can also connect to your existing membership platform if you have one.

  • How do you track ad conversions and ROI?

    Marketing

    We set up proper conversion tracking before spending a single euro — Google Tag Manager, GA4, Meta Pixel, and server-side tracking where needed. You'll see exactly which ads drive leads, sales, and revenue.

  • Do you guarantee first-page rankings?

    Web Design

    No legitimate agency can guarantee specific rankings — search engines set those rules, not us. What we guarantee is a rigorous, transparent process: technical audits, keyword strategy, quality content, and honest reporting.

  • How many rounds of revisions are included?

    Branding

    Standard projects include 2 rounds of revisions. We find this is enough to land in the right place when the brief is clear. Additional rounds can be added if needed.

  • Can agents connect to my existing tools and systems?

    AI Solutions

    Yes. Agents can read from and write to your CRM, email platform, calendar, databases, and most tools with an API. We map out the integrations during discovery so there are no surprises mid-project.

  • Can we track response times and team performance across channels?

    Business Apps

    Yes. The platform includes reporting on response times, resolution rates, conversation volume by channel, and individual agent performance. You'll know exactly where bottlenecks are.

  • Which payment gateways do you integrate?

    Web Design

    We integrate Stripe, PayPal, and local payment providers depending on your market. We also set up Apple Pay, Google Pay, and buy-now-pay-later options where relevant.

  • Do you manage paid social ads as well as organic?

    Marketing

    Yes. We offer combined organic and paid social management. Running both together gives better results — organic content warms the audience while paid ads drive targeted reach and conversions.

  • Can different team members have different access levels?

    Web Design

    Yes. Role-based access control is a core feature of every admin panel we build. You define who sees what and who can do what — from read-only viewers to full admins.

  • Can the system send automatic reminders to clients?

    Business Apps

    Yes. We set up automated confirmation emails and SMS, plus reminder sequences before the appointment. You can also automate follow-ups and review requests after the booking is completed.

  • Can you handle multi-staff or multi-location bookings?

    Business Apps

    Yes. We build systems that manage availability across multiple staff members, rooms, or locations — with rules for who can be booked for what, minimum gaps between appointments, and buffer times.

  • Do you shoot on location or in a studio?

    Branding

    Both. We come to your office, home, or chosen location, or we work in a professional studio depending on the look you're after. We'll advise on the best setup for your goals during the brief.

  • What's included in a brand identity package?

    Branding

    Our packages include logo design (primary, secondary, and icon variations), colour palette, typography selection, and a brand guidelines document. You get everything your team needs to apply the brand consistently.

  • What is predictive analytics and how can it help my business?

    AI Solutions

    Predictive analytics uses your historical data to forecast future outcomes — which leads are most likely to convert, when customers are likely to churn, which products will sell best next quarter. It turns your existing data into a competitive advantage.

  • Can you migrate our existing courses from another platform?

    Business Apps

    Yes. We migrate course content, student enrolments, progress data, and completion records. We plan migrations carefully to avoid any disruption to students mid-course.

  • Do you create the content or do we provide it?

    Marketing

    We can do both. For most clients we handle content creation end-to-end. If you have existing content you'd like to use, we'll integrate it and fill gaps. We clarify this during onboarding.

  • How long does it take to see SEO results?

    Web Design

    SEO is a long-term investment. Most clients see meaningful movement in rankings within 3 to 6 months, with results compounding over time. We track and report everything so you always know where you stand.

  • Do you set up analytics tracking from scratch?

    Marketing

    Yes. We configure GA4, Google Tag Manager, and event tracking tailored to your conversion goals. We also audit and fix broken tracking on existing setups — bad data leads to bad decisions.

  • Which ad platforms do you manage?

    Marketing

    We manage Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, and TikTok Ads. We recommend the right mix based on your audience and goals.

  • Which channels can the AI assistant work on?

    AI Solutions

    We deploy on website chat, WhatsApp, Instagram DMs, Facebook Messenger, and email. Most clients start with website chat and expand to other channels over time.

  • Do you do local SEO?

    Web Design

    Yes. Local SEO is a speciality — Google Business Profile optimisation, local citations, location pages, and review strategy. If your clients are in a specific city or region, we'll help you dominate local search.

  • Can the admin panel connect to my existing database or tools?

    Web Design

    Yes. We integrate with your existing database, CRM, ERP, or third-party APIs. The admin panel is built around your data sources, not the other way around.

  • How far in advance do you plan content?

    Marketing

    We typically work on a 30 to 90 day rolling calendar. You see and approve content before it goes out. We build in flexibility so we can react to trends or news without derailing the broader plan.

  • Which platforms do you build on?

    Web Design

    We work across RapidWeaver, WordPress, WooCommerce, Shopify, and custom builds. We recommend the best fit for your goals and budget — we don't push any single platform.

  • Are photos edited and retouched before delivery?

    Branding

    Yes. All photos are colour graded and edited as standard. Detailed retouching (skin, product, environment) is available and agreed upfront. You receive high-resolution and web-optimised versions.

  • How many posts per month do you create?

    Marketing

    Typically between 12 and 20 posts per month depending on your plan and platforms. Every post is written, designed, and scheduled by us. You approve a content calendar each month — that's your main involvement.

  • How do you train the AI on my business?

    AI Solutions

    We start with your existing content — website, documents, FAQs, product catalogue — and build a tailored knowledge base. The assistant learns your tone, your offerings, and how to handle the most common customer queries.

  • Can clients pay a deposit or full amount at the time of booking?

    Business Apps

    Yes. We support full payment, deposits, and pay-later options at checkout. Cancellation and refund policies are enforced automatically based on your rules.

  • What's the difference between a PWA and a native app?

    Business Apps

    A Progressive Web App (PWA) runs in the browser but behaves like a native app — it can be installed on the home screen, work offline, and send push notifications. It's faster and cheaper to build than separate iOS and Android apps, and there's no app store review process.

  • How do you report on social media performance?

    Marketing

    Monthly reports covering reach, engagement rate, follower growth, link clicks, and top-performing content. We translate the numbers into plain language so you know what's working and what we're adjusting.

  • What technologies do you use to build custom admin panels?

    Web Design

    We build with modern frameworks — typically React or Vue on the frontend, with a REST or GraphQL API backend. We choose the stack based on your existing infrastructure and team capabilities so your developers can maintain it after handoff.

  • What kinds of tasks can AI agents automate?

    AI Solutions

    AI agents can handle multi-step workflows that normally require human judgment: researching prospects, processing and classifying documents, monitoring competitors, generating reports, sending follow-ups, and more. If a task has repeatable logic, an agent can likely own it.

  • Do you audit existing automations before rebuilding them?

    AI Solutions

    Always. We map your current workflows before touching anything — to understand what's working, what's broken, and what's missing. Building on bad foundations just moves the problem.

  • Can you refresh an existing brand without starting from scratch?

    Branding

    Yes. A brand refresh is often the right move — keeping what's recognisable while modernising what's dated. We'll audit your current brand first and recommend whether a refresh or a full rebrand makes more sense.

  • Do you provide training for our team after delivery?

    Web Design

    Yes. Every admin project includes a handoff session where we walk your team through the system. We also provide written documentation so new staff can get up to speed without coming back to us.

  • Which e-commerce platforms do you build on?

    Web Design

    We build on WooCommerce, Shopify, and custom solutions depending on your volume and requirements. We'll help you choose the right platform based on catalogue size, expected traffic, and growth goals.

  • Where are you based? Do you work with international clients?

    Web Design

    Holaloro Studio is a remote-first agency. We work with clients across Europe, the Americas, and beyond. Our processes are built for async collaboration, so location is never a barrier.

  • Can you help grow my email list?

    Marketing

    Yes. We design and implement lead magnets, opt-in forms, pop-ups, and landing pages built to convert. List growth strategy is part of every email marketing engagement.

  • Which communication channels do you connect?

    Business Apps

    We connect email, SMS, WhatsApp, Instagram, Facebook Messenger, and live chat into a unified inbox. Your team manages every conversation from one place — no more switching between tabs.

  • How do you handle recurring billing?

    Business Apps

    We integrate Stripe Billing or similar platforms to handle recurring charges, failed payment retries, proration for plan changes, and automated invoicing. Billing logic runs reliably in the background so you don't have to think about it.

  • Do you create a content strategy or just execute posts?

    Marketing

    We start with strategy — audience, tone, content pillars, platform priorities, and posting cadence. Execution without strategy is just noise. Every piece of content we produce maps back to a goal.

  • Which analytics tools and models do you use?

    AI Solutions

    We use Python, SQL, and tools like Looker, Power BI, and Google Looker Studio for visualisation. Model choice depends on your use case — from simple regression for forecasting to classification models for lead scoring.

  • Which LMS platforms do you work with?

    Business Apps

    We work with Teachable, Thinkific, LearnDash (WordPress), and custom-built LMS solutions. The choice depends on your course volume, student count, and how much customisation you need.

  • Can you repurpose existing content across different channels?

    Marketing

    Yes. Repurposing is one of the highest-ROI content activities. A blog post becomes social posts, an email sequence, a short video script, and an infographic. We map what you have and multiply it.

  • Can you set up drip content and certificates?

    Business Apps

    Yes. We set up drip content schedules, prerequisites between lessons, and automated completion certificates. We can also build quizzes and track student progress with pass/fail logic.

  • Can you add a community or forum for members?

    Business Apps

    Yes. We integrate community platforms like Circle or Discourse, or build custom discussion areas, directly into your membership site. Private communities are a strong driver of member retention.

  • How do you charge for your services?

    Web Design

    Most projects are priced as a fixed fee agreed upfront — no surprises. For ongoing work like SEO, social media, or maintenance we offer monthly retainers. Everything starts with a free discovery call.

  • Do you offer ongoing support after launch?

    Web Design

    Yes. We offer monthly maintenance plans that cover updates, backups, performance monitoring, and priority access to our team for changes or fixes.

  • What does a technical SEO audit cover?

    Web Design

    Our technical audit covers site speed, Core Web Vitals, crawlability, indexation, structured data, internal linking, duplicate content, and mobile usability. You get a prioritised action list, not just a report.

  • Can you help reduce cancellations and churn?

    Business Apps

    Yes. We build cancellation flows with save offers, pause options, and exit surveys. We also set up automated re-engagement emails for members showing signs of disengagement before they cancel.

  • How long does a typical project take?

    Web Design

    Most projects run between 4 and 8 weeks from kickoff to launch. The exact timeline depends on scope, number of pages or features, and how quickly feedback rounds move. We'll agree on a schedule before we start.

  • Which calendar systems do you integrate with?

    Business Apps

    We integrate with Google Calendar, Outlook, Calendly, Acuity, and custom booking engines. Availability syncs in real time so double-bookings are never an issue.

  • What types of graphic design work do you do?

    Branding

    We handle print and digital: brochures, pitch decks, social media templates, packaging, signage, trade show materials, and ad creatives. If it needs to look great, we can design it.

  • Can you build multiple membership tiers with different access levels?

    Business Apps

    Yes. We build tiered membership systems where each level unlocks different content, features, or pricing. Members can upgrade or downgrade themselves, and access changes take effect immediately.

  • Can a PWA work without an internet connection?

    Business Apps

    Yes. We use service workers to cache key content and functionality so your app remains usable offline or in low-connectivity situations. The scope of offline support depends on your app's requirements.

  • How are updates handled compared to native apps?

    Business Apps

    This is a major PWA advantage. Updates are deployed instantly on the server — no waiting for app store approval, no forcing users to update. The next time someone opens the app, they get the latest version automatically.

  • What file formats will I receive?

    Branding

    You'll receive SVG and PDF (vector formats that scale to any size), PNG (transparent background, various sizes), and the original editable source files. You own everything — no dependencies on us.

  • Do I need to provide my own content and images?

    Web Design

    Not necessarily. We can handle copywriting, photography direction, and sourcing imagery. If you have existing content you'd like to use, we'll integrate it and fill any gaps. We'll clarify what's needed in the discovery phase.

  • Can you clean and migrate data from our old CRM?

    AI Solutions

    Yes. Data migration and cleanup is part of most CRM projects. We deduplicate, normalise, and validate your data before moving it so you start fresh without losing history.

  • Can you build a custom dashboard so we can track everything in one place?

    Marketing

    Yes. We build live dashboards in Looker Studio, Power BI, or directly in your platform of choice — pulling data from your website, ads, CRM, email, and social media into a single view.

  • What metrics do you track and report on?

    Marketing

    We focus on metrics tied to your goals — traffic, conversions, lead volume, cost per acquisition, and ROI. Not vanity metrics. Reports are delivered monthly in plain language, no jargon.

  • What data do you need to get started with analytics?

    AI Solutions

    We work with whatever you have — CRM data, sales records, website analytics, marketing spend, or operational data. We assess data quality and volume in discovery and tell you honestly what's possible with your current data set.

  • Who owns the photos after the shoot?

    Branding

    You do. Once delivered and paid for, you have full commercial usage rights to all photos and videos from your shoot — website, social media, print, advertising, anything.

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