Branding y Diseño Gráfico

¿Qué es la Marca y el Diseño Gráfico?

Definición e Importancia

La marca es el proceso de crear una identidad única para un negocio, producto o servicio en la mente de los consumidores. Abarca todo, desde el nombre de la empresa, el logotipo y el eslogan hasta su mensaje general y la experiencia del cliente. La importancia de la marca radica en su capacidad para distinguir un negocio de sus competidores, establecer una presencia fuerte en el mercado y fomentar la lealtad del cliente. El diseño gráfico, por otro lado, es el arte de crear contenido visual para comunicar mensajes. Al aplicar técnicas de jerarquía visual y diseño de página, los diseñadores gráficos utilizan tipografía e imágenes para satisfacer las necesidades específicas de los usuarios y se centran en la lógica de mostrar elementos en diseños interactivos para optimizar la experiencia del usuario.

Elementos de la Marca

Los elementos de la marca incluyen, pero no se limitan a: 1. **Nombre de la Marca:** El nombre elegido para un producto o empresa, que debe ser fácil de recordar y resonar con el público objetivo. 2. **Logotipo:** Una marca gráfica o emblema utilizado para promover el reconocimiento público instantáneo. 3. **Eslogan:** Una frase o oración memorable que expresa sucintamente la esencia de la marca. 4. **Colores y Tipografía de la Marca:** Los colores y fuentes específicos utilizados de manera consistente en todos los materiales de marca. 5. **Voz y Tono:** El estilo en el que la marca se comunica con su audiencia, ya sea formal, informal, amigable o autoritario. 6. **Imágenes:** Las imágenes y visuales que representan la identidad y los valores de la marca. 7. **Historia de la Marca:** La narrativa que retrata la historia, misión y visión de la marca, haciéndola más relatable y atractiva para la audiencia.

Diseño Gráfico en la Marca

El diseño gráfico juega un papel crítico en la marca al expresar visualmente la identidad y los valores de una marca. Involucra la creación de una apariencia y sensación cohesiva en todos los materiales de marketing, desde el logotipo y el sitio web hasta las publicaciones en redes sociales y los anuncios impresos. El diseño gráfico efectivo asegura que una marca sea instantáneamente reconocible y visualmente atractiva, lo cual ayuda a atraer y retener clientes.

Cómo la Marca y el Diseño Gráfico Pueden Ayudar a Su Negocio

Construyendo una Identidad de Marca Fuerte

Una identidad de marca bien definida establece la base de cómo el público percibe su negocio. Al usar consistentemente elementos específicos como logotipos, colores y mensajes de marca, su negocio se vuelve fácilmente identificable. Esta fuerte identidad de marca fomenta la confianza y lealtad entre los clientes, ya que saben qué esperar de sus productos o servicios. También hace que su negocio se destaque en un mercado saturado.

Creando Materiales de Marketing Consistentes

La consistencia en los materiales de marketing es clave para mantener una imagen de marca unificada. El diseño gráfico ayuda a crear materiales de marketing que están visualmente alineados con la identidad de su marca. Ya sea tarjetas de presentación, folletos, gráficos para redes sociales o diseño de sitios web, el uso consistente de elementos de marca asegura que cada pieza de comunicación refuerce el mensaje y los valores de su marca. Esta consistencia no solo hace que su marca sea más profesional sino también más memorable.

Mejorando la Experiencia del Cliente

Una buena marca y diseño gráfico mejoran significativamente la experiencia del cliente al hacer que las interacciones con su negocio sean más visualmente atractivas y fáciles de usar. Un sitio web o aplicación bien diseñados, un empaque claro y atractivo, y contenido de redes sociales atractivo, todo contribuye a una experiencia positiva del cliente. Cuando los clientes encuentran su marca estéticamente agradable y fácil de interactuar, es más probable que regresen y recomienden su negocio a otros.

Aumentando la Competitividad en el Mercado

En un mercado competitivo, una marca fuerte y un buen diseño gráfico pueden dar a su negocio una ventaja. Una identidad de marca única y memorable lo diferencia de los competidores, haciendo que sea más fácil atraer y retener clientes. El diseño gráfico efectivo ayuda a crear campañas de marketing atractivas que captan la atención y fomentan el compromiso. Al invertir en una marca y diseño gráfico profesionales, está esencialmente invirtiendo en la capacidad de su negocio para competir y tener éxito en el mercado.

Privacy and Data Policy

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

When do we collect information?

We collect information from you when you place an order, subscribe to a newsletter, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.

Provide us with feedback on our products or services

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To ask for ratings and reviews of services or products
• To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.
We do collect credit card information, but did not know PCI compliant scans are now required.
We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won't affect the user's experience that make your site experience more efficient and may not function properly.

However, you will still be able to place orders .


Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:
• Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
• On our Privacy Policy Page
Can change your personal information:
• By emailing us
• By chatting with us or by sending us a support ticket

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.

Last Edited on 2016-09-30

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