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SEO Optimization: Your website on Google 1st page

Increase your website traffic and conversions with the SEO basic tips in this article. Take care of your website and become an authority in your sector.
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26 / 09 / 2022

What is SEO?

How do new clients get to your website? Word of mouth is not the only way you can approach grow your business! How many time have you found yourself googling something you need? That is when SEO becomes very important to increase traffic on your website.

SEO stands for Search Engine Optimization. It's a way of making sure your website appears in search engines like Google so people can find it easily when they're looking for information about what you offer.

Why Should You Care About SEO?

1. SEO can help you improve your website's visibility and ranking in search engines.

2. SEO can help you attract more traffic to your website.

3. SEO can help you increase revenue from your website.

4. SEO can help you improve the user experience of your website.

5. SEO can help you build brand awareness for your business

How does SEO work?

Search engines like Google use a number of factors to rank websites in their search results. One important factor is the website's content. Content that is well-written, relevant, and keyword-rich can help a website rank higher in search results.

Another important factor is inbound links. Inbound links are links from other websites to your website. Links from high-quality websites can help improve your website's ranking.

SEO efforts can take months to fully materialize. However, the effort can be worth it because it can help improve your website's visibility and traffic levels over time.

What are some SEO tools to start with?

Google Search Console is a tool that allows you to see important data about your website such as clicks, impressions and average ranking position. You can also use it to track changes in your website's ranking position over time.

Google Analytics is a helpful tool to track if you're getting traffic from organic search. Google Analytics is a tool that allows website owners to track the performance of their website. It's totally free and can be used to measure the effectiveness of your SEO campaigns and track user behavior on your websites. Analytics measures traffic sources, page views, and other important data about websites and provides website owners with detailed reports that help them understand how their website is performing. This insight are essentials for your search engine optimization.

Ahrefs Webmaster Tools is a Chrome and Firefox extension that allows you to check for broken links, trace redirect chains and highlight nofollow links for any webpage. Ahrefs Webmaster Tools also generates an on-page SEO report that includes the webpage's: Title, Meta description, Word count, Headers, ... this is fantastic to double check the quality of your content. 

If you have access to a paid Ahrefs account, you'll also be able to see important keyword metrics like search volume, CPC and keyword difficulty within the SERPs. Ahrefs is a popular tool that can help you improve your website's SEO.

Google Trends is a tool that allows users to see the relative popularity of topics over time. This can be useful for uncovering seasonal variations in search popularity or for comparing multiple terms to see which is more popular. Google Trends can also be used to compare different regions to see how popularity varies.

Ahrefs' Backlink Checker is a free tool that allows you to find potential link building opportunities. You can use it to check the strength of your website's backlinks and track the progress of your SEO campaign over time.

Google Ads Keyword Planner If you're looking to do some keyword research for your SEO campaign, Google Ads Keyword Planner is a great place to start. This tool allows you to see how often people are searching for certain keywords, as well as the competition level for those keywords. This can help you determine which keywords are worth targeting in your campaign. Additionally, the Bing Keyword Planner can be a helpful tool for SEO research.

Answer the Public is a tool that allows you to generate keyword suggestions that can help improve your website's SEO. It also allows you to analyze your website's traffic and competitor data in order to make informed decisions about how to optimize it for better visibility.

What is On-page SEO?

On-page SEO is the process of optimizing a website for Google search. It's important for helping Google understand what a web page is about and for helping to rank a web page in the search results.

On-page SEO includes optimizing title tags, content, internal links and URLs. On-page SEO is different from off-page SEO which is optimizing for signals that happen off of your website (for example, backlinks).

On-page SEO includes optimizing the title, meta tags, header tags, and content of a web page to ensure it is easily indexed by search engines.

The title & description tags of a web page are very important because they will affect any search engine's listing result. We give you full control over this data through our customized admin area so you can keep those values under control for every single page on your website. If your website support multiple languages we build specific language related tags. Google will the index correctly al versions (languages) of your page correctly.

Headers in your page should always follow a hierarchy. Try to use only one H1 headers followed H2 and H3 headers and so on. Google used to penalize a bad header hierarchy, they stopped penalizing users from it but lets try to keep your headers in order.

On-page SEO is just one part of an overall SEO strategy. On-page SEO includes the use of intent-based keywords. The goal of on-page SEO is to get more visitors to your website through search engines. 

What is Off-page SEO?

Off-page SEO refers to the ways in which you optimize your website via external means and links are a key factor in that optimization. You want to target well-respected publications when researching backlinks.

The benefits of Off-page SEO

Off-page SEO can improve your site's SEO. Links that bring users to your website can make a big difference: those are called backlinks!

You want to target well-respected publications when creating backlinks. Make sure your backlink come from respectable sources cause they can hurt your business. If the link to your website comes from a "scam" website that backlink will not be useful to you. 

If in the past you have hired some SEO professional to build backlinks and those link come from websites you don't recognize or don't look very good, you are probably better off them. If that's the case you can refuse those links straight from google search console!

How to improve Off-page SEO

  1. Backlinks
  2. Guest blogging
  3. Social media activity
  4. Influencer marketing
  5. Brand mentions

Most important ranking factors for SEO search result?

The most important ranking factors for SEO are the same as they have always been: relevancy and authority.

Relevancy is determined by the content of a page, and how well that content aligns with the user's search query. Authority is determined by things like inbound links and social signals.

Both of these factors can be improved through SEO strategies like adding relevant content, optimizing image filenames, and building internal links. Each of these actions improves a ranking factor, which can have a positive effect on a page's search visibility.

Remember Google tries really hard to show your content to the correct people. Make sure you are writing great content!

What should you do next?

SEO is a process that takes time, dedication, and a lot of effort. It's not a one time thing, but rather an ongoing journey. But it's worth it, because being on the first page of Google can mean the difference between being seen and being invisible. So if you're serious about getting your website seen, then get in touch with us and let's get started on your SEO journey today.

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Privacy and Data Policy

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

When do we collect information?

We collect information from you when you place an order, subscribe to a newsletter, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.

Provide us with feedback on our products or services

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To ask for ratings and reviews of services or products
• To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.
We do collect credit card information, but did not know PCI compliant scans are now required.
We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won't affect the user's experience that make your site experience more efficient and may not function properly.

However, you will still be able to place orders .


Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:
• Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
• On our Privacy Policy Page
Can change your personal information:
• By emailing us
• By chatting with us or by sending us a support ticket

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
• Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.

Last Edited on 2016-09-30

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